Recently, I was talking with a couple of sociologists about Contexts magazine’s project to identify the most popular books in sociology from the last ten years. (It’s a sequel to a 1997 paper by Herbert Gans). It’s safe to say that at the top of the list will probably be a book by Malcolm Gladwell. When the ASA gave Gladwell its award for excellence in the reporting of social issues, the organization praised him for possessing ”that rare sociological imagination that illuminates social processes by seeing what social principle they share, that is by discovering unexpected links between disparate situations, links that render deep insights into human interaction.” Of course, one person’s talent “for grounding social controversies in everyday experiences, thus giving his articles a wide appeal” is another person’s “dilettantism and intellectual phoniness.”
In a recent piece in Seed Magazine, Evan Lerner breaks down the backlash against Gladwell by reviewers in the New York Times, Vanity Fair, the Nation, the New Republic, and the Daily Beast. Personally, I’m leaning towards the ASA’s point of view. Gladwell’s imagination and clear writing has brought pulled many provocative ideas from the sciences into mainstream popular culture, and it would be a shame to lose that.